Fred Moffatt
Individual

Identifier
CU.ENT.00163
Display date
1912-2006
(life)
Biography

"Fred Moffatt's design for an electric kettle became so pervasive that its chrome dome is considered both a fifties icon and a remarkable Canadian success.

Moffatt attended Central Technical School in Toronto, where he assisted the noted war memorial sculptor Alfred Howell. He cut woodblocks at Southam Press, then apprenticed as an illustrator at Rapid, Grip & Batten alongside well-known Canadian painters like Jack Bush and Charles Comfort. In the late 1920s, he worked at McLaren Advertising, where CGE was a major client, and by night took classes at the Ontario College of Art. He opened his own firm in 1931 and began making the transition into industrial design.

For the next fifty years, his principal client was CGE, for which he designed everything from kettles to electric lawn mowers. He won numerous awards, including two NIDC honours for a floor polisher and a food mixer, and a silver medal at the 1964 Milan Triennale for CGE's teardrop-shaped electric space heater."

Biography Source
Design in Canada (2004), p. 245-46
Citizenship
Canadian
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