Fred Moffatt
Individual

Identifier
CU.ENT.00163
Display date
1912-2006
(life)
Biography

"Fred Moffatt was born in 1912, graduated from Central Technical School in Toronto and took night classes at the Ontario College of Art. He apprenticed as a story illustrator with such artists as Charles Comfort, Jules Leger and Jack Bush. He founded a design firm F. E. Moffatt Ltd in 1932. For forty years, his main client was Canadian General Electric (CGE). His first CGE product was a floor polisher. He also designed an award winning space heater. Moffatt’s son Glenn has maintained the firm and the family tradition, designing kettles or Black & Decker.

Fred Moffatt graduated from Central Technical School in Toronto and took night classes at the Ontario College of Art. He worked for Southern Press in 1929 and Rapid Grip from 1929 to 1932. That same year, he founded a design firm, F.E. Moffatt Ltd. For forty years, his main client was Canadian General Electric (CGE). Moffatt designed forty years’ worth of electric kettles for Canadian General Electric, as well as electric floor polishers, heaters and lawn mowers."

"Fred Moffatt's design for an electric kettle became so pervasive that its chrome dome is considered both a fifties icon and a remarkable Canadian success.

Moffatt attended Central Technical School in Toronto, where he assisted the noted war memorial sculptor Alfred Howell. He cut woodblocks at Southam Press, then apprenticed as an illustrator at Rapid, Grip & Batten alongside well-known Canadian painters like Jack Bush and Charles Comfort. In the late 1920s, he worked at McLaren Advertising, where CGE was a major client, and by night took classes at the Ontario College of Art. He opened his own firm in 1931 and began making the transition into industrial design.

For the next fifty years, his principal client was CGE, for which he designed everything from kettles to electric lawn mowers. He won numerous awards, including two NIDC honours for a floor polisher and a food mixer, and a silver medal at the 1964 Milan Triennale for CGE's teardrop-shaped electric space heater."

Citizenship
Canadian
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