Related Object: Side Table
Pure Design
Organization
Identifier
CU.ENT.00522
Display date
1994
(foundation)
History
"Launched as a studio manufacturer, Pure Design has grown into an adventurous company producing contemporary Canadian and international design for the residential market.
Daniel Hlus, Randy McCoy and Geoffrey Lilge, the founders of the company, graduated from the University of Alberta's industrial design program in 1991. With six other schoolmates, they formed Hothouse Design Studio, a co-operative. In 1992 the three original members left and formed Pure Design to take over McCoy's family welding factory and to fabricate their designs for metal coat racks and shelving. Their first success was with the Mantis CD rack.
The company commissioned Scot Laughton to design the UBU storage rack in 1995. Pure hired more young freelance designers, including Johnny Lim, 3rd Uncle Design in Toronto and the Generation X writer Douglas Coupland, and ventured into furniture.
Pure expanded in 1999, opening its own computer-aided wood manufacturing facility. It also took over production of the aura stool by the Vancouver designer Niels Bendtsen. Eighty per cent of the company's $4 million annual sales is to the U.S."
Daniel Hlus, Randy McCoy and Geoffrey Lilge, the founders of the company, graduated from the University of Alberta's industrial design program in 1991. With six other schoolmates, they formed Hothouse Design Studio, a co-operative. In 1992 the three original members left and formed Pure Design to take over McCoy's family welding factory and to fabricate their designs for metal coat racks and shelving. Their first success was with the Mantis CD rack.
The company commissioned Scot Laughton to design the UBU storage rack in 1995. Pure hired more young freelance designers, including Johnny Lim, 3rd Uncle Design in Toronto and the Generation X writer Douglas Coupland, and ventured into furniture.
Pure expanded in 1999, opening its own computer-aided wood manufacturing facility. It also took over production of the aura stool by the Vancouver designer Niels Bendtsen. Eighty per cent of the company's $4 million annual sales is to the U.S."
History Source
Design in Canada (2004), p. 248-49
Domicile
Canada