"As the bottle flies through the air, the rope within is completely payed out without knots or tangles. For the Safety Throw, blow moulding technology allows the production of a one piece shell at a rate of 2 every 25 seconds – a drastic reduction in labour and manufacturing costs in comparison to the standard throw bags manufactured by needle and thread industries. The product made its debut at the 2003 Toronto Sportsmen Show where it sold 1250 units in 4 days. With the introduction of the Marine Line, the company has gained significant market presence, improved its position as well as attracted new markets."